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    Items where Author is "Kwon, O"

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    Jung, T ORCID logoORCID: https://orcid.org/0000-0002-8594-6641, Koghut, M ORCID logoORCID: https://orcid.org/0000-0002-6837-7969, Lee, E and Kwon, O (2025) Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content. Journal of Retailing and Consumer Services, 87. ISSN 0969-6989

    This list was generated on Mon Aug 4 03:43:34 2025 BST.