Items where Author is "Li, Yanan"
Up a levelGroup by: Item Type | No Grouping
Number of items: 1.
Li, Yanan (2025) The Impact of Luxury Brand Live Streaming Commerce (LuxLSC) on Brand Loyalty: The Moderating Roles of Brand Awareness, Perceived Brand Luxuriousness, and Self-Materialism. Doctoral thesis (PhD), Manchester Metropolitan University.